It’s always great when a brand chooses to use a same-sex couples in their advertisements. Thomas Cook has just realised it’s a new ad featuring a gay kiss, and I think that’s pretty awesome.
After an incident with Thomas Cook, involving a lesbian couple who complained after being told to just “act as friends or siblings” on their honeymoon in a country where being gay is illegal. I guess Thomas Cook had some making up to do.
Personally, when I see ads that feature the LGBT community it makes me view that brand in a whole different light. It shows that they are viewing me as someone they wish to target. They are showing that we are just as much a part of everyday life, a normal human being, the same as any other couple. It definitely needs to be part of a brand’s responsibility to fly the flag for the LGBT community.
I think that a lot of brands are bringing see the importance of representing everyone in society within their adverts. According to A Marketing Week study it revealed that 32% of marketers have used ‘more’ images of homosexual couples over the last 12 months. Which is definitely a step in the right direction.
Here is the new Thomas Cook Ad released on Christmas Day. I think this is great. It’s extremely important that the LGBT community is represented in advertising. Hopefully, we see more ads like this one in the future.
Let me know you thoughts in the comments bellow.